With the arrival of Buzz Williams in April 2019, the Aggie fanbase had a new head coach and – due to the transfer portal and a non-existent upperclass – a virtually unknown roster. Due to the lack of “face” student-athletes, the coaching staff wanted to feature some of Coach Williams’ program phrases. My challenge was to take
these phrases and use our season look (see Aggies Arise) to transform them into eye-catching graphics that will introduce Coach Williams’ philosophy and motivate buy-in from the Aggie faithful.
CMYK Color Proofs Shown Above