Texas A&M brand posters, showcasing our season themes, simplicity and anonymity. The antithesis of much of the current collegiate collateral - we wanted a cleaner, more editorial look that aimed to promote the sport than individuals. Using white space and careful cropping, the focus here is solely on our brand and our student-athletes.
Anonymity. Featuring single player imagery in our main collateral, it was important to create some anonymity. We were able to accomplish a fair amount through the uniform (helmets, #12 jerseys), strategic posing, and some light editing.
Personal responsibilities for each of the 19 posters include concept, art direction (photography), design, prepress, and photo shoot project management.
PMS 877, silver metallic ink
2016-17.