Every year our Marketing team tasks our creative department with developing various holiday creative for several of our upcoming sports in order to take advantage of the holiday season and promote ticket sales. This year, they opted to have one site that would aggregate all of the offers and seasonal promotions in one place. To do this, they enlisted my help in creating the look and assets for this microsite, which they called “The Aggie Gift Guide”.
Since a lot of our late Fall & Spring sports were up in the air when this art was requested, I created a (1) wordmark, (2) landing page background, and (3) a full set of icons that the Marketing team could easily use to piece together the remaining assets once the offers were finalized.
The Icon Set
“Gingerbread” Houses
The icon set includes generic holiday items, as well as icons that are sport-specific or represent specific promotions/offers our Marketing team was running at the time of this campaign (i.e. Kids Club Subscription boxes).
Proposed Landing Page Background & Offer Graphics
The icon set was developed so the Marketing team could easily incorporate them into the landing page background of the microsite (along with text) and create graphics for each offer — offering maximum flexibility in case things need to change due to last minute game/sport cancellations.
